Play your best golf for a fraction of the price.
At ALTR Golf, our story begins with a passion for golf.
It's the sport that unites us, inspires us, and pushes us to continually improve. We believe that golf is more than just a game; it's a lifestyle, a journey, and a source of endless inspiration. We've harnessed this passion to create a brand that's synonymous with excellence, quality, and innovation in the golf industry.

From the outset, we set out to challenge the status quo. We asked ourselves, "How can we make golf better for everyone"? This question has been our guiding light, pushing us to develop cutting-edge products that enhance your golfing experience. Our commitment to pushing boundaries has led to innovations that have changed the way we play, practice, and appreciate the game.

But ALTR Golf is more than just technology and innovation; it's a community. We're a diverse group of individuals brought together by our shared love for the game. Whether you're a seasoned pro or taking your first swing, you're part of the ALTR Golf family. Our mission is to create a welcoming space where everyone can connect, learn, and grow.
Jackson Stroup, Founder/CEO
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Why Choose Us?

The traditional equipment model is broken. By choosing ALTR, you get an affordable club that is custom fit to you.

of golfers under 40 believe equipment is too expensive.           
of U.S Golfers may be playing the wrong equipment for their swing.
of golfers who are custom-fit for their equipment see immediate benefits.

Meet Our Team

The minds behind ALTR golf clubs.

Social Mission


ALTR Golf is proud to partner with the Chi Chi Rodriguez Foundation and donate 1% of all sales.