Play your best golf for a fraction of the price.
A NOTE FROM THE CEO
At ALTR Golf, our story begins with a passion for golf.
It's the sport that unites us, inspires us, and pushes us to continually improve. We believe that golf is more than just a game; it's a lifestyle, a journey, and a source of endless inspiration. We've harnessed this passion to create a brand that's synonymous with excellence, quality, and innovation in the golf industry.

From the outset, we set out to challenge the status quo. We asked ourselves, "How can we make golf better for everyone"? This question has been our guiding light, pushing us to develop cutting-edge products that enhance your golfing experience. Our commitment to pushing boundaries has led to innovations that have changed the way we play, practice, and appreciate the game.

But ALTR Golf is more than just technology and innovation; it's a community. We're a diverse group of individuals brought together by our shared love for the game. Whether you're a seasoned pro or taking your first swing, you're part of the ALTR Golf family. Our mission is to create a welcoming space where everyone can connect, learn, and grow.
Jackson Stroup, Founder/CEO
CEO Image

Why Choose Us?

The traditional equipment model is broken. By choosing ALTR, you get an affordable club that is custom fit to you.

75%
of golfers under 40 believe equipment is too expensive.           
By selling direct to you we can offset a lot of the extra costs.
90%
of U.S Golfers may be playing the wrong equipment for their swing.
Our in house experts make sure that all our equipment is correct.
92%
of golfers who are custom-fit for their equipment see immediate benefits.
Taking our quiz helps us make the club that’s just right for you.

Meet Our Team

The minds behind ALTR golf clubs.

Jackson Stroup, Founder/CEO

As a former NCAA Division 1 athlete and professional golfer, Jackson understands the nuances and demands of the sport like few others. This firsthand experience has not only forged an unbreakable bond with the game but has also fueled a relentless desire to elevate it to new heights.

Philip Martin, Founding Partner/COO 

University of Akron School of Law graduate, B.A in Economics from Capital University. Former Collegiate Golfer. Philip was introduced to the game of golf by his Grandpops, and has been in love with it ever since. His main desire for joining ALTR Golf was to share the values and lessons that golf has taught him by making golf more accessible.

Shaun Van Patten, Head of Product Development

14 Years of Experience as a Class A PGA Professional, Master Club Fitter, and Club Builder. Shaun’s biggest passion is helping individuals improve their golf game. Whether through his work at ALTR to make the highest performing equipment or working with one of his students, Shaun loves being part of the game.

Chris Hercules, Master Club Builder

Chris is a former PGA member, and Master Club Builder at both ALTR Golf and Pure Science Golf. Chris has had a long love of the game, and treats every ALTR Golf club like it is his own. His attention to detail, helps ALTR maintain the highest standards in the industry.

Rachel Soriano, Head of Digital Strategies

A graduate of the University of Tampa with a BA in Advertising and Public Relations, Rachel serves as the Head of Digital Strategies at ALTR Golf. Drawing upon her background, she is dedicated to enhancing ALTR Golf's online presence through creative social media campaigns.

Social Mission

GIVING BACK TO THE GAME

ALTR Golf is proud to partner with the Chi Chi Rodriguez Foundation and donate 1% of all sales.